Social Media Can Affect Your Search Engine Optimization (SEO)

Wait a second! Are you thinking that social media has no connection with your SEO? Are you having a thought that SEO can't affect social media?

With these mindful thoughts, this article is surely going to be the read for you today with all the misconceptions cleared out.

 It is true that social signals have a vital role in link building for Search Engines with data from social media been largely used by these giant search platforms.

The goal behind is increased website referral rush and higher revenue streams .

With Social signals, good rankings can be achieved in many ways with KPIs like :ratio of crowd liking your page , no of shares, fan follower ratio or retweets you are receiving, the quota of your followers etc all can have unbelievable & interesting impact on your organic SEO 
(specifically, the 'referral traffic rate').

All of these social cues with the emergence of more & more social platforms coming in, like Pinterest, Facebook, Twitter etc can definitely be your ultimate brand awareness and online visibility generating units.

With search engine ranking social signals as a powerful ranking factor, today's brands have started revamping their thoughts as:

Social media augment their visibility & new gen is supposed to be more social media- interactive people & prefers to build brand relations on referrals more.

Build your social media presence in 6 simple steps

With six simple immediate steps you can now have you own powerful social media presence:

1.      Dip your brand into social media completely by producing tempting and thoughtful content pieces for users with pointing links that will link to you website.

2.       Create & add on-site options leading to sites like, share hot buttons, connect buttons (like button) and social bookmarks.

3.      Make your own blog onsite and keep on updating it with fresh & exciting reads in the form of articles or Newsfeeds .

4.      Incorporate social media and blog & let you users share any new post.

5.      Don't forget to put Infographics with catchy content but the design should be unique & colorful enough that can really turn a out as an attractive and useful way of link acquisition. Such content is likely to become the 'share of the day' on social media channels, creating a celebrating social buzz.

6.      Use Google Analytics a regular indicator to quantify the impact of your reach for your audience & with the data insights you can increase your social media availability more by working on weaker areas.

How to Measure the Impact of Your Social Media Activity by Google Analytics?

Traffic Sources -> Sources -> Referrals

For a more descriptive result, you can go for Advanced Segments (custom) option. On the basis of your data need that you wish to track, you can label any value you want.